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Busy young Britons find themselves in bother
posted: 27 Mar, 2006

easyMoney.com, online financial services, recently did a survey among young Britons entitled 'The Won't Wait, Won't Do Generation'.

To follow is the press release which summarised the findings:

Spluttering, toothless, bad hairdos... a new category of impatient Brits, hailed as the 'won't wait, won't do' generation, are shunning important activities such as doctor's appointments, haircuts and even matrimony in a bid to save time.

A study by leading online car insurer, easyMoney.com, found that two-fifths (42 per cent) of young Britons (aged 18-29) would forego a trip to the doctor's simply because they can't bear waiting for an appointment - and this impatience is resulting in genuine health problems with a sixth (16 per cent) becoming more unwell as a result.

These same Britons could all be sporting dentures by the age of 30 - already, three in 10 (30 per cent) of those aged 18-29 risk decaying teeth because they don't have time to get to the dentist.

It isn't just health that is at risk, Britons are also allowing their appearance to suffer. Almost two fifths (38 per cent) endure a bad barnet rather than wait for an appointment at the salon - no wonder the 70's look has come back!

The 'won't wait, won't do' mentality is even impacting on our social conscience with one in six (16 per cent) freely admitting they don't give blood because the process takes too long. Meanwhile, impatience is yet another factor contributing to the fall in marriages - one in 20 (five per cent) plan to stay unhitched simply because the process is so lengthy.

The study found that 29 per cent of this new generation deem queuing an absolute waste of time, while one in 20 (five per cent) completely refuse to do it.

easyMoney.com spokesman, Stelios Haji-Ioannou, said: "With a generation so accustomed to the speed of the internet, offline services such as doctors, dentists and hairdressers seem rather sluggish in comparison.

"Now, thanks to the net, the younger generation can do their weekly shop, buy car insurance, even check their health with the greatest of ease. If only it were possible to do a root canal or get a haircut on the internet too, perhaps we'd all look better and be well insured!"

The 'won't wait, won't do' attitude is also having an effect on this generation's personal finances: these won't-waiters are so opposed to queuing at the bank that there's almost 400 million pounds1 of un-cashed cheques sitting in wallets and handbags across the country.

Surprisingly, they are even willing to sacrifice social outings to save time: half (48 per cent) would walk straight past a bar or night club if the queue was too long while 14 per cent simply refuse to wait in line for the cinema. A fifth (18 per cent) would actually abandon a full shopping trolley at the first sign of a lengthy supermarket queue.

Stelios comments: "The internet saves us over an hour each day, which works out as more than a fortnight each year. Being so spoilt for speed, we have lost our trademark British patience - the image of the queuing Englishman has truly been consigned to the past."

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busy Britons find themselves in bother

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